Marketing Management


Who Should Attend

  • Marketing managers
  • Sales managers
  • Advertising managers
  • Public relations managers
  • Market research managers
  • Customer relationship managers,
  • Project managers and programme managers
  • Marketing management consultants

In essence NGO staff who are responsible for the marketing aspects of their organisation.

Programme Description

The purpose of this programme is to equip learners with knowledge and skills to implement an effective marketing strategy. This course is designed to provide learners with an understanding of the marketing management framework of a NGO/NPO organization. In addition learners will also gain an insight into the challenges which prevail through an experiential analysis hence enabling them to apply core competencies which include marketing knowledge, planning, control, problem solving and communication.

Programme Outcomes

On completion of this programme learners should be able to:

  • Conduct Market Research
  • Apply Marketing Principles
  • Develop a Marketing Strategy and plan and integrate it with the organisation’s strategy
  • Apply the Marketing Laws and Ethics
  • Conduct E-Marketing
  • Understand the product mix concepts

Topics

  • Marketing Principles
  • Marketing Strategy and Planning
  • Marketing Research
  • Advertising and Brand Communications
  • E-Marketing
  • Marketing Communications Mix
  • Marketing Laws and Ethics