If you are wondering what direction to take as an undergraduate, a Marketing Management course may just be your ideal choice. This course offers a full introduction to the exciting, diverse world of marketing and is designed for budding marketing managers.
At REGENT Business School, we offer a year-long Higher Certificate in Marketing Management that covers all the topics you need to get started in this field. From the principles of marketing to business communication, customer relationship marketing, sales and marketing, quantitative marketing and business information systems, this course prepares you for one of the most exciting career paths of all.
Top Reasons to Consider a Marketing Management Certificate
Why should you consider a Marketing Management qualification in South Africa? This field plays an important role in business – on many levels. Finance, Human Resources, operations and many other aspects of an organisation need marketing to reach full potential, and, as globalisation and constant changes in technology continue, marketing has become more important than ever to meet the needs of today’s customer.
Here are some of the top highlights of the marketing manager’s role…
- Marketing strategy. Customers are carefully evaluated and targeted, with strategic decisions made according to the needs of various market segments. The marketing strategy as a whole applies not only to specific marketing functions but also to the organisation, affecting each department in some way. Ultimately, this strategy is created to increase profits and grow the business.
- Organisational management and leadership. Marketing is not only about advertising, sales and gimmicks. At management level, the overall goals of the business play a vital part in this role, too. As leaders, marketing managers need to be able to design and run programmes that will help the company meet core objectives. As such, courses developed for this role are vital.
- Implementation and planning. A great deal of planning is involved in any strategy, and for marketing departments, this is especially true. Strategies need to be carefully planned according to budget, market and goals, with implementation planning that spans across pricing, products, place and people. This component makes up the ‘4 P’s’ of marketing.
With the help of a course structured to give a holistic overview of marketing from a management point of view, future managers will be able to develop all of the skills needed to help them in their chosen career. Marketing provides a fascinating insight into what it truly takes for businesses to succeed both locally and internationally, and for those wanting to thrive in the commercial world, few other courses can beat the advantages of marketing courses.