Sales and Marketing

This programme is intended to empower and equip managers and those aspiring to enter the sales and marketing arena.

3 Days

Key features

  • Relevant to the economic context of the business environment.
  • Based on Industry trends and needs
  • Benchmarked against sound business & accounting principles
  • Flexible Programme Delivery options
  •  Easily accessible support
  • Builds a sustainable advantage


Organisations spend an average of 35% of revenue on marketing initiatives, hence the need to optimise this spend. This programme equip learners with the requisite knowledge, skills and leverage to break into this highly competitive environment.


Upon successful completion of the programme, the student should be able to:

  • Understand sales and marketing
  • Develop a sales and marketing strategy
  • Identify best practice with respect to sales and marketing campaigns
  • Undertake effective communication and collaboration
  • Understand products, pricing and distribution
  • Use social media as a marketing tool

Topics Covered

The course runs over three days

  • Understanding sales and marketing
  • Establishing effective sales strategies
  • Understanding sales environments
  • Understanding the marketing mix
  • Developing marketing strategies
  • Role of social media in marketing

Are you ready to take the next step?

Improve and develop your knowledge and competencies.

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