Key features
- Relevant to the economic context of the business environment.
- Based on Industry trends and needs
- Benchmarked against sound business & accounting principles
- Flexible Programme Delivery options
- Easily accessible support
- Builds a sustainable advantage
About
The purpose of this qualification is to provide students with the basic introductory knowledge, cognitive and conceptual tools and practical techniques applicable to the field of Marketing Management. Emphasis is placed on the general areas and principles that guide and form the foundation of marketing practice. Coupled with the principles, techniques, methods and strategies employed in the organisation, the learner will be able to build fundamental competence in the marketing field.
This qualification will signify that the student has attained a basic level of knowledge and competence in the field of marketing. The specific marketing knowledge is underpinned by and combined with the fundamental knowledge found in the field of business management. This knowledge strengthens the student’s ability to work confidently within the organisational context.
Outcomes
Upon successful completion of the programme, the student should be able to:
- Utilise technology to communicate and market effectively.
- Evaluate, apply and intergrate marketing knowledge and skills and general business principles to real life situations taking into account societal, ethical and cultural considerations.
- Gather and manage marketing information appropriately in alignment to business objectives and sustainability of the business.
- Understand and analyse contemporary marketing information and evaluate the potential future outcomes of marketing management decisions.
Programme structure
Duration: 1 year
The programme comprises 6 modules, students attempt three (3) modules per semester.
Modules
- Business Communication
- Principles of Marketing
- Business Information Systems
- Customer Relationship Marketing
- Sales Marketing
- Financial Management
Admission requirements
A National Senior Certificate with a minimum Higher Certificate admission or a relevant NQF4 Qualification or Equivalent
Application
Want more information? Download application and other documents below.
More programmes like this
-
Higher Certificate in Accounting
This programme prepares students to analyse and accurately communicate the financial impact of economic events of an enterprise.
-
Bachelor of Commerce in Law
This three year programme will provide knowledge and skills in a number of areas traditionally associated with Law that will prepare students to be employable as managers, entrepreneurs and contributors to society and the legal sector.
-
Diploma in Financial Management
The programme provides an overview of the necessary skills, knowledge and techniques to manage finances in a public or business sector context.
-
Higher Certificate in Health Care Services Management
This programme is intended for healthcare practitioners and related professionals such as medical practitioners, nurses, physiotherapists and optometrists, as well as non–medical persons interested in pursuing management careers in healthcare services.
