Higher Certificate in Marketing Management

This programme aims to equip learners with the necessary skills for implementing marketing strategies associated with an entry level marketing job.

1 year
NQF Level 5
120 credits

Course Overview

Do you enjoy the idea of marketing and advertising products or services to prospective clients? 

Are you naturally talented at communication and sales? 

The Higher Certificate in Marketing Management teaches students the fundamentals of marketing and sales to help businesses grow and achieve higher levels of profitability. 

This future-focused, one-year program provides students with relevant marketing practices based on what works in today’s industry and beyond. 

With it, students can gain meaningful and high-paying marketing jobs that set them up for future success in this field of business.

Study Enquiry Form

Complete all fields on the study Enquiry form, and a dedicated programme advisor will contact you.

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  • Provides students with a solid understanding of the field of marketing and its workings. 
  • Equips students with comprehensive knowledge, cognitive and conceptual tools, and practical techniques to implement marketing strategies.
  • Trains students on how to weigh risks, opportunities, and company strengths for the best marketing results.  
  • Provides students with the ability to use technology and communication tactics effectively. 
  • Gives students the skills to gather and manage marketing information in a way that aligns with the business objectives and sustainability of the company.  
  • Teaches students to evaluate, apply, and integrate marketing knowledge and abilities into real-life situations while considering societal, ethical, and cultural aspects. 
  • Trains students to understand and analyse current marketing information and evaluate potential future outcomes.

Course details

The HC in Marketing Management is a one-year distance learning course that allows students to study while working full-time.

Thus, students with various home and work-related responsibilities can learn even if they are employed and have a packed schedule.

Students can choose how they want the course to be delivered to them:

  • Option 1: Distance learning
    This option is perfect for students who prefer to study independently. The distance learning modules include workshops, analysis, case studies, and self-directed reading. Every semester, optional workshops take place over two weekends. This allows students to interact with their lecturers and fellow students in real-world situations.

    (Workshops are held in areas with sufficient demand.)

  • Option 2: Rich-distance learning
    The rich-distance learning option is best for students who value independence while simultaneously wanting to maintain frequent contact with their lecturers and fellow students. Students who select the rich-distance learning option will engage in formal classroom activities online with instructors and other students.

    This learning option is fantastic for people who want to experience the “traditional” method of studying but at a much-reduced cost.

Course structure and modules

This program contains six modules. Students can attempt three modules per semester.


  • Business Communication
  • Principles of Marketing
  • Business Information Systems
  • Customer Relationship Marketing
  • Sales Marketing
  • Financial Management


After successful completion of the HC in Marketing Management, students can pursue the following careers:

  • Ads Specialist
  • Advertiser
  • Brand Manager
  • Call Centre Agent
  • Content Writer
  • Copywriter
  • CRM Automation Specialist
  • Customer Service Associate
  • Customer Success Consultant
  • Digital Campaign Coordinator
  • Digital Marketer
  • Junior Marketer
  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Manager
  • Market Researcher
  • Portfolio Consultant
  • Public Relations Specialist
  • Sales Assistant
  • Sales Associate
  • Sales Representative
  • Social Media Marketer

Entry requirements

Admission requirements for the Higher Certificate in Marketing Management are as follows:

  • A National Senior Certificate with minimum Higher Certificate admission, OR
  • A relevant NQF4 qualification or equivalent (‘A’ or ‘O’ level certificates)
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