Key features
- Provide students with an avenue that will result in employment across various fields of media and marketing.
- Enable students to explore key areas, techniques, theoretical foundations and best practices in media.
Study Enquiry Form
All Fields are required.
Outcomes
Upon successful completion of the programme, the student should be able to:
- Demonstrate a sound knowledge of the nature, characteristics, practices and functions of public relations
- Apply the techniques of public relations and evaluate its impact on business • Examine contemporary issues and challenges in public relations management
- Critically explain the value of communication in public relations
- Understand and apply the various forms of communication strategies
- Provide an assessment of the current trends of new marketing landscapes and examine various forms of media
- Analyse and respond appropriately to the marketing environment
- Acknowledge the significance of social media platforms and create a social media toolkit
- Apply the various management principles and processes in conjunction with public relations within a business environment
- Comprehend the background and strategies of printing and publishing within the public relations management realm
- Enforce relevant frameworks for marketing ethics
- Demonstrate a sound understanding of, and apply the various approaches to corporate social responsibility
- Enforce and uphold basic laws and principles governing public relations
Programme structure
Duration: 3 years
There are 5 modules per year over two semesters
Year 1
Semester Modules
- Management Principles 101
- Media Writing and Environment 101
Annual Modules
- Public Relations 1
- Communication Studies 1
- Marketing and Media 1
Year 2
Semester Modules
- Business Ethics
- Media Law
Annual Modules
- Public Relations 2
- Communication Studies 2
- Marketing and Media 2
Year 3
Semester Modules
- Digital Marketing
- Public Relations in Corporate Environment
Annual Modules
- Public Relations 3
- Communication Studies 3
- Marketing and Media 3
Admission requirements
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