Postgraduate Diploma In Digital Marketing

Designed to develop students’ digital marketing skills to effectively plan, implement, manage, and measure advanced digital marketing campaigns that’ll help them attain high-level positions.

1 year
NQF Level 8
120 credits

Course Overview

Does the sound of working in digital marketing and advertising excite you?

Are you ready to attain high-level marketing positions with more responsibility, impact, and higher income potential?

Then a position as a digital marketing expert or manager might be the ideal career choice for you. 

With rapidly growing technologies, more consumers are using electronic devices to connect with brands than ever before. Digital marketing incorporates all marketing efforts that use electronic devices and the internet to reach customers. 

Businesses need marketing professionals who know how to use digital marketing channels, such as websites, social media, search engines, email, and more.

The Postgraduate Diploma in Digital Marketing will help students with a degree or advanced diploma in marketing or similar fields strengthen their abilities and allow them to lead all areas of digital marketing.

This future-focused and innovative qualification teaches students to rethink and expand their knowledge and mindset of marketing to become experts in digital marketing and advertising for South African and international businesses.

Study Enquiry Form

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  • Provides students with an advanced understanding of how digital technologies influence the marketing function. 
  • Teaches students to utilise digital marketing platforms like email, social media, websites, and more to connect with current and prospective customers. 
  • Equips students with the skills to implement paid and organic digital marketing campaigns. 
  • Teaches students to develop strategies using information systems to gain a competitive edge online. 
  • Helps students understand the terms and tools used to implement, measure, and improve digital marketing strategies. 
  • Teaches students to develop a process to collect data and metrics to ensure effective campaigns. 
  • Provides students with the expertise they need to develop and organise social media content. 
  • Teaches students to understand how customers behave online so they can create more targeted content and advertisements.

Course details

The Postgraduate Diploma in Digital Marketing is a one-year program that enables students to study while working. It has a hybrid distance learning structure — giving students the perfect balance between their jobs and academics. 

Distance learning

For those who enjoy working independently, this type of education is excellent. The hybrid format enables those who want to develop their professions but are currently employed to work and study part-time. The course consists of several modules in the form of workshops, tutorials, self-directed reading, and case study analysis. A mix of online and in-person training is used for the workshop sessions. This allows students to communicate and collaborate with fellow students and lecturers.  

Lectures are held in person in areas where there is sufficient demand.

Course structure and modules

This postgraduate marketing qualification runs over the course of a year and consists of six modules. Students can complete three modules per semester.

Semester 1

  • Digital Marketing
  • Information and Knowledge Management
  • Leading Digital Business Transformation

Semester 2

  • Developing Digital Marketing Channels
  • Social Media Marketing Strategies
  • Business Research


After completing this postgraduate course, students will have the skills and knowledge to pursue senior positions in the following careers: 

  • Advertiser
  • Analytics Manager
  • Brand Manager
  • Content Creator
  • Content Marketer
  • Content Strategist
  • Copywriter
  • Digital Communication Specialist
  • Digital Marketer
  • Digital Marketing Manager
  • Digital Marketing Strategist
  • Email Marketer
  • Events Coordinator
  • Marketing Project Manager
  • Market Research Specialist
  • Public Relations Manager
  • SEO Specialist
  • Social Media Marketer
  • User Experience Designer
  • Web Designer

Entry requirements

Admission requirements for the Postgraduate Diploma in Digital Marketing are as follows: 

  • An appropriate Bachelor’s Degree, Advanced Diploma, or equivalent qualification. 
  • Two years of managerial work experience.

All submissions need to be approved by the RBS Selection Committee.

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