Diploma in Public Relations Management

This programme will provide knowledge, specific skills and applied competence in several areas traditionally associated with public relations.

3 years
NQF Level 6
360 credits

Key features

  • Provide students with an avenue that will result in employment across various fields of media and marketing.
  • Enable students to explore key areas, techniques, theoretical foundations and best practices in media.

Outcomes

Upon successful completion of the programme, the student should be able to:

  • Demonstrate a sound knowledge of the nature, characteristics, practices and functions of public relations
  • Apply the techniques of public relations and evaluate its impact on business • Examine contemporary issues and challenges in public relations management
  • Critically explain the value of communication in public relations
  • Understand and apply the various forms of communication strategies
  • Provide an assessment of the current trends of new marketing landscapes and examine various forms of media
  • Analyse and respond appropriately to the marketing environment
  • Acknowledge the significance of social media platforms and create a social media toolkit
  • Apply the various management principles and processes in conjunction with public relations within a business environment
  • Comprehend the background and strategies of printing and publishing within the public relations management realm
  • Enforce relevant frameworks for marketing ethics
  • Demonstrate a sound understanding of, and apply the various approaches to corporate social responsibility
  • Enforce and uphold basic laws and principles governing public relations

Programme structure

Duration:  3 years
There are 5 modules per year over two semesters

Year 1

Semester Modules

  • Management Principles 101
  • Media Writing and Environment 101

Annual Modules

  • Public Relations 1
  • Communication Studies 1
  • Marketing and Media 1

Year 2

Semester Modules

  • Business Ethics
  • Media Law

Annual Modules

  • Public Relations 2
  • Communication Studies 2
  • Marketing and Media 2

Year 3

Semester Modules

  • Digital Marketing
  • Public Relations in Corporate Environment

Annual Modules

  • Public Relations 3
  • Communication Studies 3
  • Marketing and Media 3

Admission requirements

National senior certificate with minimum Diploma admission or a relevant NQF4 qualification or equivalent; ‘A’ or ‘O’ level certificate

Application

Want more information? Download application and other documents below.

Are you ready to take the next step?

Improve and develop your knowledge and competencies.

Chat with us, we are online1
;