Upon successful completion of the programme, the student should be able to:
Demonstrate a sound knowledge of the nature, characteristics, practices and functions of public relations
Apply the techniques of public relations and evaluate its impact on business • Examine contemporary issues and challenges in public relations management
Critically explain the value of communication in public relations
Understand and apply the various forms of communication strategies
Provide an assessment of the current trends of new marketing landscapes and examine various forms of media
Analyse and respond appropriately to the marketing environment
Acknowledge the significance of social media platforms and create a social media toolkit
Apply the various management principles and processes in conjunction with public relations within a business environment
Comprehend the background and strategies of printing and publishing within the public relations management realm
Enforce relevant frameworks for marketing ethics
Demonstrate a sound understanding of, and apply the various approaches to corporate social responsibility
Enforce and uphold basic laws and principles governing public relations
Programme structure
Duration: 3 years There are 5 modules per year over two semesters
Year 1
Semester Modules
Management Principles 101
Media Writing and Environment 101
Annual Modules
Public Relations 1
Communication Studies 1
Marketing and Media 1
Year 2
Semester Modules
Business Ethics
Media Law
Annual Modules
Public Relations 2
Communication Studies 2
Marketing and Media 2
Year 3
Semester Modules
Digital Marketing
Public Relations in Corporate Environment
Annual Modules
Public Relations 3
Communication Studies 3
Marketing and Media 3
Admission requirements
National senior certificate with minimum Diploma admission or a relevant NQF4 qualification or equivalent; ‘A’ or ‘O’ level certificate
MANCOSA serves as an innovation hub for executive education, undergraduate and postgraduate management programmes to meet the requirements of professionals in both the private and public sectors.