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Diploma in Public Relations Management

This programme will provide knowledge, specific skills and applied competence in several areas traditionally associated with public relations.

3 years
SAQA - 112246
NQF Level 6
360 credits

Key features

  • Provide students with an avenue that will result in employment across various fields of media and marketing.
  • Enable students to explore key areas, techniques, theoretical foundations and best practices in media.

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Outcomes

Upon successful completion of the programme, the student should be able to:

  • Demonstrate a sound knowledge of the nature, characteristics, practices and functions of public relations
  • Apply the techniques of public relations and evaluate its impact on business • Examine contemporary issues and challenges in public relations management
  • Critically explain the value of communication in public relations
  • Understand and apply the various forms of communication strategies
  • Provide an assessment of the current trends of new marketing landscapes and examine various forms of media
  • Analyse and respond appropriately to the marketing environment
  • Acknowledge the significance of social media platforms and create a social media toolkit
  • Apply the various management principles and processes in conjunction with public relations within a business environment
  • Comprehend the background and strategies of printing and publishing within the public relations management realm
  • Enforce relevant frameworks for marketing ethics
  • Demonstrate a sound understanding of, and apply the various approaches to corporate social responsibility
  • Enforce and uphold basic laws and principles governing public relations

Programme structure

Duration:  3 years
There are 5 modules per year over two semesters

Year 1

Semester Modules

  • Management Principles 101
  • Media Writing and Environment 101

Annual Modules

  • Public Relations 1
  • Communication Studies 1
  • Marketing and Media 1

Year 2

Semester Modules

  • Business Ethics
  • Media Law

Annual Modules

  • Public Relations 2
  • Communication Studies 2
  • Marketing and Media 2

Year 3

Semester Modules

  • Digital Marketing
  • Public Relations in Corporate Environment

Annual Modules

  • Public Relations 3
  • Communication Studies 3
  • Marketing and Media 3

Admission requirements

National senior certificate with minimum Diploma admission or a relevant NQF4 qualification or equivalent; ‘A’ or ‘O’ level certificate

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