Prabashni Reddy
Prabashni Reddy is a marketing leader with over 20 years of senior management experience spanning diverse sectors such as tourism, gaming, events, and education marketing. Notably, she has played pivotal roles, including the City of Durban’s director of marketing, which required marketing the city to over 19 countries, marketing manager at Tsogo Sun Group, and director of marketing at various educational institutions. With a remarkable track record that includes major events like the 2010 World Cup Soccer and the creation of the 1000 Hills Experience route, Reddy stands out as a seasoned professional in strategic marketing communication, brand and digital marketing, and public relations. Since 2018 she has ably fulfilled her role as the group marketing manager at Regent Business School.
Prabashni Reddy is focused on formulating and implementing marketing strategies to enhance gross earnings value and revenue in South Africa and the Southern African Development Community (SADC) region. Prabashni Reddy’s career trajectory reflects a commitment to innovation and strategic leadership. Her expertise in adapting to and leading within rapidly changing environments aligns with the creative and strategic approaches required for the integration of AI technologies across industries.