
The New Playbook: Adapting Marketing Strategies to the Post-COVID Consumer and Digital-First World
The COVID-19 pandemic drastically changed life across the world and reshaped the way businesses operate. In 2020, countries had to adjust lockdown strategies over and over again, and organisations were forced to find new ways to survive. Even in South Africa, where many industries recovered faster than expected, the long-term effects of the pandemic remain….




