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Authentic Leader
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What Is Authentic Leadership and Why Does It Matter in Times of Change?

New technology, AI, economic uncertainty, and global challenges are changing how organisations work.   For leaders, this can make it difficult to plan ahead and make decisions. They need to guide their teams even when they don’t know exactly what will happen next.   This is where authentic leadership can help.   Authentic leaders are…

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Blog

Covid can facilitate Entrepreneurship

Last year President Cyril Ramaphosa presented the South African Economic Reconstruction and Recovery Plan which aimed to expedite the recovery of the country’s economy, severely affected by the Covid-19 pandemic. In particular he referred to the support for entrepreneurship and small business development. He believed that this specific sector of the economy offered the greatest…

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Blog

Digital Marketing: The key to survival in a Post Covid World

As the world came to terms with the effects of the COVID-19 pandemic, organisations across the globe were caught in a rush to develop alternate business models as countries worldwide implemented some form of lockdown. The unprecedented global lockdown led to the disappearance of traditional channels and became a barrier for the conventional face-to-face business…

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Blog

Practicing the 6 golden rules

Protect the community, protect the vulnerable, protect yourself by practicing the 6 golden rules. We are facing a second wave as a country.  A number of super spreader events have contributed to the second wave. We urge you to remain vigilant as we enter the festive holiday season as you visit family and friends and do your…

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Post-COVID Marketing Strategies
Blog

The New Playbook: Adapting Marketing Strategies to the Post-COVID Consumer and Digital-First World

The COVID-19 pandemic drastically changed life across the world and reshaped the way businesses operate. In 2020, countries had to adjust lockdown strategies over and over again, and organisations were forced to find new ways to survive.  Even in South Africa, where many industries recovered faster than expected, the long-term effects of the pandemic remain….

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