Blogs
The Authenticity Imperative: Why Influencer Marketing is Non-Negotiable in 2025
In 2025’s crowded, ad-saturated digital space, traditional advertising struggles to break through. Consumers are more sceptical, more informed, and more selective about the brands they engage with. Influencer marketing has emerged as a critical strategy—partnering with individuals who have established credibility, expertise, and genuine relationships with niche communities. These influencers create authentic content—reviews, tutorials, experiences—that…
Navigating the Human Capital Landscape: Strategies for Talent Acquisition and Retention
Introduction In today’s rapidly evolving business landscape, attracting, hiring, and retaining high-performing employees is no longer just an HR function—it’s a core business strategy. Organisations that excel at talent acquisition and retention gain a competitive advantage in innovation, growth, and long-term sustainability. The challenge? The rules of engagement have changed. Employers must now adapt to…
Makerspaces: Equipping Students with Skills for Employability
Introduction The future of work is being rapidly reshaped by technological innovation, digital disruption, and shifting employer expectations. Globally, industries are calling for graduates who can adapt quickly, think critically, and apply practical skills to real-world challenges (World Economic Forum, 2023). In this changing landscape, makerspaces have emerged as transformative educational hubs—bridging the gap between…
Is Distance Learning the Same as Correspondence?
Distance learning and correspondence learning are often misunderstood to be the same but in fact these are two unique approaches to remote education. Both provide flexible educational opportunities and they vary in many respects. This article aims to clarify the distinctions between the two, to help students identify a suitable higher education path that aligns…
From Protest to Progress: Bridging June 16’s Legacy with Digital Literacy Today
Honouring the Past June 16, 1976 stands as one of the most defining moments in South African history. On this day, thousands of black students in Soweto protested the apartheid government’s policy enforcing Afrikaans as the primary medium of instruction in schools. This protest was not just about language—it was about rejecting a system designed…
Everything You Should Know About Business Management Courses
Business management courses are among the most popular and practical study options for individuals aspiring to build successful careers in leadership, entrepreneurship, and strategic business roles. These programmes equip students with a solid understanding of how businesses operate and the skills needed to manage projects, teams, and resources effectively across various industries. What is a…