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The Transformative Role of AI in Marketing

How AI Is Enhancing Marketing Strategies 1. Social Media and Text Mining: Decoding Consumer Sentiment Social media platforms like Twitter, Instagram, and Facebook generate massive volumes of user-generated content daily. For marketers, this is both an opportunity and a challenge. Traditional methods struggle to analyze such vast amounts of data effectively—this is where AI shines….

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The Role of the South African Legal System in the Local Government Sector

Introduction The South African legal system plays a critical role in regulating and advancing the local government sector, which forms the third sphere of government. Its influence spans the establishment, governance, and daily operations of local governments, as well as their engagement with other government levels and communities. This article explores how South Africa’s legal…

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Supply Chain Digitisation & Sustainability: A Path Forward in South Africa

As a young academic in supply chain management at Regent Business School, I’ve witnessed the remarkable transformation of our field. Supply chain management is no longer confined to logistics; it’s about leveraging digital tools and implementing sustainable practices to build systems that are agile and future-proof. In South Africa, challenges such as rising costs, limited…

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Redefining Success: How Continuing Education Transforms Career Trajectories

Redefining Success: How Continuing Education Transforms Career Trajectories In today’s fast-changing world, career success is no longer about sticking to a single job or title. It now hinges on adaptability, continuous learning, and personal growth. Professionals increasingly turn to continuing education to expand their skill sets, embrace new career opportunities, and redefine success on their…

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Navigating the Future of Healthcare Redress in South Africa

The National Health Insurance Act 20 of 2023 (NHIA) has sparked debates across South Africa. This legislation aims to transform the healthcare landscape for all South Africans, promising universal access while drawing sharp criticism over its feasibility, financial implications, and human rights concerns. This article delves into the NHIA, its impact, and the challenges it…

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Ethical Considerations in the Use of Generative AI for Qualitative Data Analysis

Generative Artificial Intelligence (GAI) has revolutionized research methodologies across diverse fields. Its ability to generate human-like text offers researchers remarkable opportunities. However, its use in qualitative data analysis presents complex ethical challenges that demand careful attention. This article explores these ethical dimensions and highlights the importance of responsible GAI use in academic research. The Allure…

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